Here to last

What are the kids up to nowadays? At Last, a 'hip-hopapella' singing group made up of four Asian American guys, has been tearing up Regis Philbins' American-Idol wannabe America's Got Talent show.

The group's got a MySpace site where you can listen to some of their songs; or check out the video below.

Rupert Murdoch's newest acquisition, by the way, is apparently on pace to have 100 million users this fall. More astonishing fun facts, all also from MySpace Senior Vice President Shawn Gold, via Lost Remote:

-MySpace adds 2 million users each week

-10% of Google’s traffic and 40% of YouTube's traffic comes form MySpace

-Nearly 20% of all video on the Internet is watched on MySpace

There was a lot of press last week over a Hitwise report that MySpace had passed Yahoo as the top Internet site, representing 4.5% of all U.S. Internet visits.

The original blog entry actually says MySpace passed Yahoo Mail, which previously was the most-visited domain name. If you aggregate Yahoo's email, news and content pages together, it's still the most-visited family of sites (Google only has email and news), as Yahoo quickly pointed out.

I think it's irrelevant--by whatever metric, MySpace is the hottest thing out there, and it's only a matter of time before it leaves long-established names like Yahoo in the dust. (MySpace doesn't compete as directly with a quick in-and-out search engine like Google as much as it does with content-rich Yahoo, which lives and dies by how long its users stay on a Yahoo-branded site).

If kids today are essentially finding everything they're interested in on MySpace, the question is how long it'll take the big media companies to realize that it might be one of their own burying them, rather than one of the traditional new media threats.



Photo of At Last via At Last's MySpace site